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The Morton Arboretum

Services Utilized

  • Email Marketing
  • Online Display Advertising
  • Search Engine Marketing

Campaign Objective

  • Increase awareness and attendance to a variety of 2009 events through digital media

Tactical Approach

  • Use of highly geo-targeted media placements as well as invitation based email marketing
  • Highlight the Arboretum as a destination where people can find a full day’s worth of activities and enjoyment rather than focusing only on a specific attraction


  • Increase in overall attendance of over 14%, individual event attendance up by 20%

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